Page Not Found error

Q: How to solve Page Not Found error message?

A: This is a permalink error. If you’ve customized permalinks on your WordPress site, then your settings under Jigoshop > Settings > Shop Tab > Permalinks should be:

Prepend shop categories and tags with base page > NO

Prepend product permalinks with shop base page > NO

Prepend product permalinks with product category > NO

NOTE:

If above solution doesn’t work, you open WP’s Permalinks Setting page in 1 tab. Then via FTP delete the site’s .htaccess file. Then using the tab you have open, click on save permalinks. A new .htaccess will be created. This