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13 new extensions: SEO, Marketing, Events, and Payments

Posted in Blog, Extensions and tagged , , , , , , on by .

When it comes to Jigoshop extensions, 13 might actually be a lucky number. When it comes to marketing your website, improving your search traffic, or using Jigoshop to sell tickets for events, we can help in more ways than ever before.

As the person responsible for marketing Jigoshop and writing all of the website copy, I’m particularly excited about the new Rich Snippets extension, which makes it quick and easy for your products to really stand out in search results. Plus, the Custom Products Tabs mean you can include much more information on a product page whilst still keeping it easy to read and use for customers.

Event organisers will be very interested in the new Product Purchasers extension, and there’s also a new Amazon eStore Affiliates extension to let you bulk import Amazon products into your shop and earn affiliate revenue. Oh, and the small matter of eight new payment gateways which cover even more countries.

 

Jigoshop Rich Snippets:

Jigoshop-Rich-Snippets

Search engines are an important source of customers for any online business. We already offer an SEO extension to help you rank highly in search engine results, but how do you make sure that people are clicking on your listing when they see it amongst 10 others?

The Jigoshop Rich Snippets extension allows you to use Schema markup and get your products to really stand out. The Schema tags highlight relevant information and display it in search results, with specific features for Product, Creative Work, Book, Movie, Software or Event. Plus you can let search engines display the number of reviews for any product and a star rating - great to reassure new customers of the quality of your products or services.

Check out how you can start converting more customers from search results with the Jigoshop Rich Snippets extension.

 

Custom Product Tabs:

Custom-Product-Tabs

When your customers are viewing products, you need to make sure there’s enough information for them to make a purchase. At the same time, no-one wants to read through the world’s longest product description to find the facts they need.

Custom Product Tabs means you can add multiple product tabs with your own titles, descriptions and HTML markup for formatting, meaning that your additional information, FAQs or Terms of Service can be displayed to those who need it to convince them to spend their money, without cluttering up your page with so much information it scares people away.

Integrate more content the right way with Custom Product Tabs.

 

Amazon eStore Affiliates for Jigoshop:

Amazon-eStore-Affiliates

If you’ve always wanted to run an online store but don’t want to deal with products and stock levels, then this is a great solution. This extension allows you to import products from Amazon straight into Jigoshop - meaning that you can make affiliate revenue on every sale.

Whether you want to run an online business based entirely around affiliate sales, or you want to fill holes in your range and earn some cash at the same time, the bulk import makes it quick and simple to add products. And automatic synchronisation means you’ll always have the latest information and prices on display.

Find out how easy it is with the Amazon eStore Affiliates for Jigoshop extension.

 

Jigoshop Product Purchasers:

ProductPurchasers

Jigoshop has been designed to be extremely flexible, so you can sell almost anything. And with the Jigoshop Product Purchasers extension it’s now a lot easier to not only sell event tickets, but also manage the fulfillment when it comes to the event itself.

You simply set a date range and the fields you need to output, and then choose between HTML and PDF formats. That gives you a ready-made list of event attendees with contact details or specific requirements etc, which can then be checked against people turning up.

Whether you need extra details for live events, follow-up work for your business or for your records, Jigoshop Product Purchasers will help.

 

Add Flat Rate Shipping:

Add-Flat-Rate

The quickest and easiest way to add Flat Rate Shipping rules to your Jigoshop business. If you want to keep things simple, you may prefer this to the more comprehensive Premium Shipping extension, as it allows you to select your new flat rate delivery options, whether that’s Overnight, Next-Day or Standard. Check out the new Add Flat Rate Shipping extension.

 

 

Eight more payment gateways:

Yet again, the range of countries and territories covered by Jigoshop payment gateways has expanded. In addition to the new DIBS payment gateway, which replaces and extends functionality from the core Jigoshop download, we also have new options for countries including Brazil, India, Australia and more.

Each works with a specific payment provider, giving you options for credit cards, but also for national banks and other specific payment systems which may be country-specific. The full list of new payment gateways is:

 

Why it’s worth writing unique product descriptions with Jigoshop

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For a long time, there’s been a recognised benefit to writing great quality content. If you start by writing brilliant articles aimed at humans, and then take into account some SEO best practice, you’re off to a good start.

But when it comes to eCommerce product listings, there’s a temptation to duplicate content, particularly manufacturer information. That’s not surprising when you might have 100s of products (or if you’re a large retailer, potentially millions), but does it harm your chance of ranking highly in search engines for those products?

Proof unique product content ranks well:

Unique In addition to my own experiences with a range of eCommerce sites, a recent article on SEOMoz recently corroborated the value of unique content by looking at a range of examples from the biggest eCommerce retailers.

And those that ranked highly all included unique content in addition or instead of the manufacturer product information, even if it was just a few lines.

Add the fact that WordPress and Jigoshop are both optimised for discovery via search engines, and you could find some really good results even in fairly competitive areas just by adding some of your own flavour to product listings.

Just remember that a unique description doesn’t work if you then copy and paste it onto another 20 similar products.

Can you still use some syndicated content?

169 At the news standIt’s still possible to add manufacturer information and other syndicated content in your product descriptions, but it should be below your own unique creations, and mark it with a heading such as ‘Manufacturers Description’.

And be careful with user reviews. Encourage reviews from your customers by contacting them after their purchase, and if you’re using third-party review applications etc.

If you’ve got a lot of products but limited time, don’t panic - just concentrate on the most important products first e.g. your biggest sellers, or those with the highest margins.

SEO rules to consider when setting up Jigoshop

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WordPress has evolved to be well-optimised for your content to appear at the top of Google, and we’ve built Jigoshop to build on this in logical ways to follow the best-practice for Search Engine Optimisation. So this is the first in a series of blog posts to help you rank as highly as possible in search engine results to get relevant customers and make more money via your Jigoshop store.

Why is SEO important for eCommerce?

Search is still the primary way that potential customers find, research and shop for purchases, by quite a big margin. And even with the rise in recommendations via social networks and social media, search is still used to then find the best price or a reputable retailer, or reinforce the recommendation.

So having your products rank as highly as possible in search engine results is an extremely good thing, and can make a huge difference to your bottom line. In the case of top supermarkets and stores, ranking just one or two places higher can make a difference of millions to their profits, particularly if they are in the ‘top three’ results for a specific search, as those results get 70% of all clicks.

Step 1: The aim of the domain?

Domain Names Before you start installing WordPress and Jigoshop, it’s worth taking a few moments to consider the domain name you intend to use. Although domains have slowly seen their importance decline in search engine rankings (Although Google keeps the factors in search results as secret as possible, the entire SEO industry is dedicated to trying to uncover them), it’s still worthwhile paying attention to certain things, and it’s one of the factors you can definitely control.

  • Having the product name in your domain name is becoming less important. So it’s not as vital to have www.cheapdressesshop.com or www.bargainfishingbait.com as it used to be.
  • It is worth considering where your main customers will be - are they likely to be in the UK or the US? It’s worth buying the .com and .co.uk extensions for your business, so you’ll want your main address to be for the right country, and then redirect the others to it.
  • Age is another factor which isn’t as important as it used to be, but over time a site will become recognised as delivering quality content. The flip side is that you want to make sure if you’re buying a domain name which has been in use, that it hasn’t ever been found to be used for spam or buying paid links etc.
  • Hosting is another factor in determining the location of your site. If you’re using a .com domain name and an American hosting company, Google and Bing are much more likely to assume you’re a U.S business and rank you in searches on Google.com but not Google.co.uk

These are some of the main factors affecting domains and hosting from an SEO perspective. The basic message is that what you do with your domain is far more important in ranking that the domain name itself, but it’s a contributing factor (Over 200 are being used by Google, for example, in ranking pages on a website).

Why WordPress + eCommerce works well?

Minneapolis St. Paul WordPress User Group #1There’s a big benefit in building an eCommerce platform with WordPress - as a long-established, evolved and improved blogging platform, WordPress works very well in getting content indexed and ranked by search engines.

So it makes sense to retain the blogging elements of WordPress to promote your store with regularly updated, relevant, and quality content. Don’t feel you have to recommend an actual product every day, but set a consistent and regular schedule for blog posts, and write about related areas. For instance, if you are selling calendars of trains, why not write about each of the trains being featured? That’s 12 potential blog posts per calendar!

Use relevant keywords for your products:

Keyword-stuffing: not just a web phenomenon.Researching and using the right keywords for your shop is a complete science in itself, but you can get a long way with some knowledge of the basics. Put simply, the keywords you use in your articles and product descriptions will tell search engines what to categorise your posts and items under.

So you want to find the most relevant, logical words to use, and check that those are the terms being used by the largest number of relevant customers. The Google Adwords Keyword tool is a free and easy way to run quick comparisons, and also get suggestions for related terms.

When you’ve got a list of relevant terms, the idea isn’t to ‘stuff’ every post and description with all of them, or endlessly repeat the same one over and over again. The best practice is to use the most important keyword in headlines and opening sentences etc, and then to use a reasonable amount of related terms and similar phrases throughout your articles and descriptions.

Write once, measure twice

Tape MeasureIt’s important to know whether what you’re doing is making a difference so you can focus your efforts on what is most productive.

In terms of search engine rankings, there are a number of good paid tools available, but if you’re starting out, concentrate on a handful of keywords or phrases, and just manually check your rankings once a month in addition to the name of your site/brand (Just make sure you’re logged out of Google when you’re searching for the terms or you’ll see personalised results).

And for site analytics, Google Analytics is the standard for free website analytics which has pretty much all of the features you’d find in a paid alternative, and can handle millions of users per month when you get that popular! You can either insert the code provided by Google manually, or there are a range of WordPress plugins to assist you, such as the aptly named WordPress Google Analytics Plugin.

Don’t just look at the overall traffic for your site, but check out the Keywords for the site (Which is under the Traffic Sources link in the main analytics menu). And do the same for individual pages, including your best sellers, to see which keywords are working for you.

What eCommerce SEO and Marketing questions do you have?

We’ll be sharing more tips, advice and guides to promoting, monitoring and improving your Jigoshop eCommerce store in the future, so why not share any questions you’ve got in the comments, or the Jigoshop support forums? Or if you’d rather enquire privately, just email me directly at [email protected] and I’ll get back to you as quickly as possible.