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Jigoshop Showcase #10 Coffeeangel

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We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email [email protected]

Coffeeangel – Coffeeangel.com

Coffeeangel is an Irish company, based in Dublin, which you might have guessed focuses on coffee. Along with providing coffee stands for events, they also sell a wide range of coffee and related items direct to the public, and it’s safe to say that they really know their beans.

The Coffeeangel website was designed in-house, and built by Abban Dunne, using Jigoshop to great effect. That’s assuming you aren’t mesmerised by the pixelated coffee bean background design…

CoffeeAngelHomepage

So it’s a subtle and stylish design, which won’t overwhelm your eyes if you haven’t had your morning espresso yet. But alongside the interesting News section and the range of Services available, we’re really interested in the shop.

CoffeeAngelShoppage

As you can see, the Category list is the main navigation element, with a healthy list of products in each section displayed down the page. Handily you can add straight to your cart at this stage if you’ve already spotted the product you know you want, reducing the number of clicks to order – it’s important not to let anything get between a caffeine addict and their coffee.

But it’s the individual product pages that really stand out for us…

CoffeeAngelProductpage

In terms of search engine optimisation, you really need a significant amount of text on a page if you hope to rank highly for it in Google. At the same, time, you also need the product details, social media buttons, and ideally related products. And in this case, there’s also a great video. But putting all of that onto one page and keeping it simple, stylish and relatively quick to load can be a problem.

In this case, the great solution has been to use click-to-expand boxes for each section, allowing you to quickly access the video tutorial if you wish, but not taking up valuable space on the page if you don’t. It also means the page design doesn’t look radically shorter if products don’t necessarily have specific video content on the page, and as the sections open quickly, it doesn’t hinder you when you have the urge to Tweet, Like or +1 a product.

As a bonus, it also means the design wouldn’t have to change to include more or less buttons as new and existing social networks continue to constantly change what they provide.

All-in-all, it’s a site you can appreciate even if you aren’t a coffee lover, but which is quite likely to persuade you to make a few purchases if you are!

If you’d like your Jigoshop-powered site featured in our showcase, email [email protected]