Jigoshop Showcase #24 New Mexico Pie Company

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There are a number of self-proclaimed food and drink lovers in the Jigoshop team, from Director Andy’s home-brewed beer down to regular supplies of home-made cakes and biscuits in the office. So when the New Mexico Pie Company was submitted for the showcase, we were torn between admiring the design, admiring the food, and wondering how we could get a delivery to the UK from the Albuquerque-based business.


Jigoshop Showcase #24:

The New Mexico Pie Company was founded by Andrea Schulte, who has an impressive range of experience, and she’s helped by her parents in the kitchen and an farmers markets. By the same token, the website is a team effort, with design by Lori Patton and development by Kevin Donnigan. It looks to have been a pretty successful collaboration!

New Mexico Pie Company Homepage


The light blue and yellow design gives a nice clean and airy feeling to the site, and also associates it well with the kind of farmers markets where the New Mexico Pie Company operates retail outlets.

The image slideshow is larger than many we’ve seen on Jigoshop sites – and for good reason. Just looking at the huge images of fantastic food makes us hungry every time we’ve checked out the site, and if you can make a prospective customer hungry, they’re not only going to order some food, but probably order more than they need!

It really shows the benefit of devoting some time and effort into the images your customers will see as soon as they arrive at your site.




The Order page is nicely laid out, and the important information on ordering, collection and where you can purchase is clearly laid out so customers are aware before they’re seduced by the range of food on display.

The sidebar is also relatively clean – in addition to the login and cart information, you get a quick update on What’s New with a highlighted product, and the social networking icons for Facebook, Twitter and Pinterest. Keeping the additional options focused means less chance a customer will end up distracted before they’ve placed an order.


The individual product pages contain a short description and reviews. As a new site there aren’t any reviews yet, but we’d happily volunteer as taste testers.

Additional Information is currently empty – this would be a great place to repeat the information on the About page regarding the company using cage-free eggs, local produce, and never using artificial colours and flavours etc.

But that’s a minor tweak now the site is live, and we’re sure plenty of pie orders are being placed. After all, as it says on the homepage ‘Life is short. Eat pie.’




Submit your sites for our showcase:

We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email [email protected]