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Jigoshop Showcase #10 Coffeeangel

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We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email [email protected]

Coffeeangel – Coffeeangel.com

Coffeeangel is an Irish company, based in Dublin, which you might have guessed focuses on coffee. Along with providing coffee stands for events, they also sell a wide range of coffee and related items direct to the public, and it’s safe to say that they really know their beans.

The Coffeeangel website was designed in-house, and built by Abban Dunne, using Jigoshop to great effect. That’s assuming you aren’t mesmerised by the pixelated coffee bean background design…

CoffeeAngelHomepage

So it’s a subtle and stylish design, which won’t overwhelm your eyes if you haven’t had your morning espresso yet. But alongside the interesting News section and the range of Services available, we’re really interested in the shop.

CoffeeAngelShoppage

As you can see, the Category list is the main navigation element, with a healthy list of products in each section displayed down the page. Handily you can add straight to your cart at this stage if you’ve already spotted the product you know you want, reducing the number of clicks to order – it’s important not to let anything get between a caffeine addict and their coffee.

But it’s the individual product pages that really stand out for us…

CoffeeAngelProductpage

In terms of search engine optimisation, you really need a significant amount of text on a page if you hope to rank highly for it in Google. At the same, time, you also need the product details, social media buttons, and ideally related products. And in this case, there’s also a great video. But putting all of that onto one page and keeping it simple, stylish and relatively quick to load can be a problem.

In this case, the great solution has been to use click-to-expand boxes for each section, allowing you to quickly access the video tutorial if you wish, but not taking up valuable space on the page if you don’t. It also means the page design doesn’t look radically shorter if products don’t necessarily have specific video content on the page, and as the sections open quickly, it doesn’t hinder you when you have the urge to Tweet, Like or +1 a product.

As a bonus, it also means the design wouldn’t have to change to include more or less buttons as new and existing social networks continue to constantly change what they provide.

All-in-all, it’s a site you can appreciate even if you aren’t a coffee lover, but which is quite likely to persuade you to make a few purchases if you are!

If you’d like your Jigoshop-powered site featured in our showcase, email [email protected]

5 offline eCommerce marketing tips

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So you’ve got a great eCommerce website set up with Jigoshop, and you’re making the most of the search and social media marketing opportunities, but that doesn’t mean you should forget about promoting your business offline as well, particularly when you can use cheap or free methods to get print coverage, raise awareness, keep customers and ultimately sell more products:

Promotion included with every product:

The Sticker Door
Getting new customers costs you time and money as you convince them to buy

your products for the first time. By contrast, happy repeat customers are the best way to build your business and increase your profits, so why not include promotion with every product that you ship?

If can be as simple as a handwritten note, a flyer, or something more imag

inative. For years, many companies have included stickers and other ways for customers to share the fact that they like your products.

And by using a specific url on your stickers, for example, you can still track how many people visit your website and make a purchase.

Use QR Codes to allow mobile users to purchase:

The QR Code should take you to www.jigoshop.com

Jigoshop already utilises responsive themes which means that anyone visiting your website via their smart-phone or tablet device. So given that mobile internet use has rocketed, and it is highest at times when computer use is lowest (Mobile traffic spikes in the evenings and weekends), you’ll want to make the most of this relatively new opportunity.

So why not make sure you have a QR Code available wherever your customers might see it?

Anyone with a suitable phone or application can take a picture of the above QR Code and be taken straight to a website or page. That means your customers won’t have to spend time trying to type an address on their screen or keyboard and instead get straight into browsing and buying your products. And it’s free to generate a QR Code for any url via various services.

Attend and get the most from events:

Crowds 2 There are a huge number of events being organised every month, whether they are free local meet-ups or big national events. Some will allow you to meet others in your industry, or other WordPress users, for example, whilst others allow you to speak directly to potential customers. And meeting in person is a great way to quickly build trust and demonstrate who is behind your brand.

So before you go, make sure you’re prepared with plenty of business cards and flyers, a pen and notepad, and any product samples that will fit in your bag!

And don’t be shy once you’re there. Make an effort to chat and get to know as many people as you can, because everyone else will be feeling the same nerves as being in a room full of people, and will be glad of someone to talk to. Ask questions, listen to them, and wait for the right time to mention what you do.

Use your own real estate:

The tea round is an integral part of Jigoshop development cycles

Quite often advertising space on a website or in print is referred to as real estate, but you might have quite a lot available for free that you haven’t thought about.

Some companies have started to sell ad space on your house or car, but you don’t have to go quite that far. Instead of spending money to advertise the logos of clothing companies, why not create shirts and other clothing with your own logos and wear them instead?

Various companies offer a range of self-designed shirts,hats, laptop bags and other merchandise which you can use to promote your company. And if your brand takes off, you might find your customers start to buy them and help to market your company for you!

Get your (business) name in print:

Help A Reporter Out and NewsBasis, which both try to match journalists looking for contacts with suitable people for articles.
Newspapers
Mentions and links from other websites is great, but don’t forget that print newspapers and magazines still reach a large, and in some cases, hugely relevant audience. Besides following journalists and magazine writers online, you could also register with services such as

And in terms of local media, don’t be afraid to send out emails and press releases. The worst case scenario is that you’ll be ignored, but as long as you don’t start spamming or harassing reporters, you could find yourself getting decent local coverage pretty quickly.

What offline marketing do you recommend?

Have you got a great experience of marketing your store offline, or a new idea for a way to promote your business? We’d love to hear your stories and tips on how you’ve gained more customers, so why not post a comment?

Why it’s worth writing unique product descriptions with Jigoshop

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For a long time, there’s been a recognised benefit to writing great quality content. If you start by writing brilliant articles aimed at humans, and then take into account some SEO best practice, you’re off to a good start.

But when it comes to eCommerce product listings, there’s a temptation to duplicate content, particularly manufacturer information. That’s not surprising when you might have 100s of products (or if you’re a large retailer, potentially millions), but does it harm your chance of ranking highly in search engines for those products?

Proof unique product content ranks well:

Unique In addition to my own experiences with a range of eCommerce sites, a recent article on SEOMoz recently corroborated the value of unique content by looking at a range of examples from the biggest eCommerce retailers.

And those that ranked highly all included unique content in addition or instead of the manufacturer product information, even if it was just a few lines.

Add the fact that WordPress and Jigoshop are both optimised for discovery via search engines, and you could find some really good results even in fairly competitive areas just by adding some of your own flavour to product listings.

Just remember that a unique description doesn’t work if you then copy and paste it onto another 20 similar products.

Can you still use some syndicated content?

169 At the news standIt’s still possible to add manufacturer information and other syndicated content in your product descriptions, but it should be below your own unique creations, and mark it with a heading such as ‘Manufacturers Description’.

And be careful with user reviews. Encourage reviews from your customers by contacting them after their purchase, and if you’re using third-party review applications etc.

If you’ve got a lot of products but limited time, don’t panic – just concentrate on the most important products first e.g. your biggest sellers, or those with the highest margins.