Jigoshop Showcase #19: Art and Mabel

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We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email [email protected]


Showcase #19: Art and Mabel

Art and Mabel is a small business based in Devon, England, which offers a range of personalised gifts for children. And as the company outgrew selling on sites like Etsy, there was a need for a site which was clean, simple and easy-to-use. With that in mind, freelance developer Ben Davis chose Jigoshop to create a website which fits with the ethos of the company.

After looking around at other solutions, I found Jigoshop was by far the best choice for me. Perhaps the most important feature of Jigoshop is its ability to be completely customised. I had a very specific design in mind for the site, so I needed a plugin that wouldn’t force me to display the content in a certain way – Jigoshop was perfect for this.


The homepage of Art and Mabel

The Art and Mabel homepage


Ben certainly succeeded in a clean and stylish homepage which feels welcoming without being overloaded with elements which would distract potential customers from the great products on sale. The use of icons on the images helps to guide visitors to the most suitable products for boys, girls or the home, saving time if anyone isn’t sure what they’re looking for.


The Main Shop Page for Art and Mabel

The main Art and Mabel shop page


Another good feature of Jigoshop is that it’s very user friendly. It’s obviously very important that things like adding products and viewing orders should be very simple for the client to do, and with Jigoshop it absolutely is. Even using the more complex features, like variable products, is very easy with Jigoshop. Also, its extensibility and flexibility means that in the future, when the site needs new features, adding them will be straightforward.


Individual Product Page for Art and Mabel

An example of a product page – something for Twitter fans?


Overall, we’re very impressed with the site and it really works well with the products on offer – the parents within the Jigoshop team have certainly been caught browsing for potential purchases, so it definitely works for us.

Other features of Jigoshop, like the constant flow of updates, made it a great plugin to work with, and I’m very happy I chose to go with it.

And we’re happy Ben chose Jigoshop – hopefully we’ll be able to showcase more of his work in the future.