Category Archives: Jigoshop Showcase

Jigoshop Showcase #6 Foodiggity

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We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email [email protected]

Foodiggity –

We had to wait until after lunchtime to showcase Foodiggity, as there is far too much inspiration in the blog section – there was quite a high risk of spending the afternoon creating our own X-Men logo pizza rather than working. Fortunately the new Jigoshop-powered Shop section features cool culinary aids rather than foodstuffs, so it’s only threatening to our wallets rather than our waistlines.

Foodiggity Shop Page

Foodiggity is the popular creation of Chris Durso, who spent 10 years as a graphic designer before graduating from The Institute of Culinary Education in New York, and his creative experience really shows in the overall design of the site, and the integration of the eCommerce and social media elements.

It really shows the benefit of attention to detail in terms of the logo, palette and typography, and selecting appropriate categories to highlight on the homepage and main shopping pages means you get straight into the brilliant choices of products without being too overwhelmed by choice straight away.

Foodiggity Category Page

The category page continue to highlight the fact that there is plenty of choice, but that it’s being curated by someone to only bring you the items that you will really want – using pagination to split each collection. This is particular appropriate for this type of site, where each individual project is pretty interesting and needs some space to shine, rather than offering multiple variations on a theme as other businesses might need.

Foodiggity Product Page

The product page also features a nice design for the Add To Cart option, along with explaining payment options via the appropriate logos (And we have most payment options already covered, with a lot more on the way). The products themselves are pretty unusual, so the image choice is important, and works really well alongside the description and sharing options for Twitter and Facebook. And the inventory management in Jigoshop means you know what’s in stock if you’re buying as a present, for example.

What we love about Foodiggity is that the personality,humour and sense of design and style carries through the site consistently, and it shows how the core elements of Jigoshop can be tailored to suit a business perfectly. As our showcases are demonstrating, although each site is powered by Jigoshop to make managing it easy, they look completely different to serve very different markets, which is a big advantage of using a self-hosted WordPress solution. And because we focus on the heavy lifting behind the scenes, your time and effort can be concentrated on getting the design details right.

And if you need to hire someone to help you with Jigoshop-based design, why not post on our new Jobs forum?

Jigoshop Showcase #5 DeuxKids

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We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email [email protected] Homepage

Deux Kids –

DeuxKids is the work of designer Baptiste Mollicone, and has quite a different look and feel to the other sites we’ve featured recently in our Showcases. DeuxKids provides beats and samples, and the urban theme works really well alongside the samples they make available to lease and download.

The French hip-hop culture is obviously apparent from the homepage, and also in the Beats page which includes artist images and descriptions along with playable samples for you to try before you lease them.

DeuxKids Beats Page

What’s interesting is that you don’t necessarily buy the tracks and copyright, but you lease them for your own use, including selling up to 2,000 copies of something including the sample, for example. Which is a pretty interesting model for legal re-use of music.

And from a Jigoshop-perspective it’s also interesting that they provide a way to listen to each track before you invest in it – the site was built before we released the JPlayer Music Sampler plug-in to make it easier for anyone to offer music samples pre-purchase. Sorry, Baptiste!

Deux Kids Product Page

We really like the impact that DeuxKids has – and Baptiste has already shared a second Jigoshop site which we’ll be featuring in a future showcase, so anyone requiring a French web designer would do well to check out his site.

Check out our next showcase on Friday as we revert to our usual schedule, flu and colds permitting.

Jigoshop Showcase #4 Collette Costello Fashion

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We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email [email protected]

Collette Costello Fashion Homepage

Collette Costello Fashion Factory –

There’s a growing number of fashion and clothing shops using Jigoshop for WordPress eCommerce, and one reason is that we take care of the backend to let you really focus on a unique design. And that’s what Collette Costello Fashion has got after working with Manchester Design Agency Carbon Creative.

What really stands out is the custom iconography which really catches your eye and does a great job of conveying a unique personality and style for the business, which fits perfectly as an independent online fashion retailer with a range of unique and exclusive designs. The slideshow on the homepage really does a great job of explaining the reasons for visiting, whilst the Blog and Contact Sections mix the relevant information with design that intrigues you into reading more.

But perhaps you’re here to buy?


If you ever had any doubts about the number of products you can sell via Jigoshop, then the range available here should give you some confidence. As David Cunningham from Carbon Creative says:

“We’d used another eCommerce solution for the last two years which was a good product but just too clunky. What attracted us to Jigoshop was initially the back office. Its just so clean and easy to use for admins.”

The design tweaks really highlight the Cart and Contact options to reassure potential purchasers, and there’s no way you can miss the price and purchase options for each product if you want to buy straight away. Plus the category page really shows how extensive the range is to highlight the different designs and colours to let you pick the product which matches your outfit or catches your eye, and the same is true of the dresses page.


And if that hasn’t convinced you, then there’s good use made of the individual product pages with multiple images and product descriptions. And the best news for us? The payment options and gateways have helped the shop to increase their sales already:

“The front end has all the basic features that a shop needs, and the checkout options for ‘Bank transfer’, ‘Cheque’ and ‘Paypal’ has helped Collette Costello to increase
sales since the launch.


So running and administering the shop is easier, and sales have already increased since launch, which is great proof of what our functionality and great design can achieve. And David also mentions one aspect of Jigoshop that we really focus on and are continually striving to improve and make the best – our support for you:

“To top it all off the support is just second to none. I had a couple of
teething issues which turned out to be down to a 3rd party hosting
company. Jigoshop were very prompt and helpful with their advice.

Whether you’re building a shop for your own business, or you’re a designer, developer or agency, the combination of the public support forms and our premium support options mean that you can have confidence in Jigoshop, which is particularly important if you’re building a store for a client.

We can only hope that the fashion influence improves the standards of sartorial elegance in the Jigoshop office. And make sure you share your work with Jigoshop either on the Forum, or by emailing [email protected] for a future showcase.

Jigoshop Showcase #3 Bowerbird Art and Vintage Store

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We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email [email protected]

Bowerbird Art Collective and Shop

Bowerbird is an interesting art and vintage collective which was started by sisters-in-law Kate and Laura Roebuck to showcase their own work, plus that of friends and vintage pieces which would fit into their product collections. And when they needed a ‘cool, custom site which carried a slightly DIY aesthetic but was simple enough to let the pictures tell their stories’, they went with Mississippi-based English expatriate James Kelleway and his Confit web design business – and it looks like they made a damn good choice!

“I knew they would only be selling around 30 products at any given time so they would need a small focused store. I had been put off taking on e-commerce based sites for a while due to a bad experience with another very popular WordPress e-commerce plugin about 18 months ago. I was toying with the idea of going back to the aforementioned WordPress e-commerce plugin when I saw a tweet from Smashing Magazine featuring Jigoshop.

I wasn’t due to start working on the project until August but I took a quick look and decided instantly that Jigoshop was the right tool for the job: It looked lightweight yet extensible and easy to theme without hacking core files. I knew I had some larger e-commerce projects coming up towards the end of this year so I thought I would try the plugin out on this smaller store to see if it would be suitable for larger projects. To say I was pleasantly surprised is a huge understatement.”

“Using the plugin out the box was incredibly simple as was theming. Using the default store theme as a base, I was basically able to theme everything using css overrides & actions and filters. For instance, we had no need for the larger description & product reviews section…simple, add one line of code in the functions.php file to remove the default action.

I did run into a few issues with the large number of !important declarations in the default frontend.css file but I gather they have been removed in the latest version (I am waiting for the next major release before upgrading). The only real other issue I had with theming was that, for some reason, I could not get the hook to re-size the default “tiny” image size to implement correctly so I had to go into a couple of files and pull in my own custom post thumbnail. I know that configurable image sizes will be part of the next major release though.

I have to say what I loved most about using Jigoshop is that it just worked. Testing was an absolute breeze, training Bowerbird to use the site was painless & when I did need to delve into the code to find what I needed, the files were cleanly written & easy to navigate unlike the thousands of buggy lines of code I had to try and get my head around in the previous plugin I used.

The times I came to the support forums for help, my questions were answered promptly, and even if there was no initial solution, I had the peace of mind that someone (Jeff!) had let me know that they was on the case.”

As you can tell from the screengrabs, the fact that James was able to get Jigoshop running quickly and easily has meant that he was able to spend time crafting the actual design of the site, and we think he’s done a fantastic job. The look and feel really suits the artistic nature of the site, and the products are able to sell themselves via some nice images.

The use of colour is fairly subtle but works well, particularly with the hierarchy of links to social media profiles and the Featured Items will keep you exploring around the product catalogue as there is always something interesting capturing your eye. It’s a really nice, clean design which allows you to focus on the products and information straight away, and it really leads you into temptation and purchasing something.

One of the things James did mention as a feature request is the ability to really customise emails, and although the email plugin is still evolving, hopefully he’ll be pleased to know that you can now plug Campaign Monitor straight in, which allows you to use every tool available as part of their email service.

And we’ll leave the last words to James, as he’s managed to make us blush… We can’t wait to see his two new projects, and if you want to contact him, visit Confit web design.

“I have found everyone at Jigoshop/Jigowatt to be amazingly helpful, knowledgeable, and passionate about their product. I’m sure that Jigoshop will not only survive but flourish. It is for this reason that I feel confident using Jigoshop on two upcoming, more extensive e-commerce projects (watch this space) & will continue to use it for the foreseeable future”

Previous Jigoshop Showcases:

Jigoshop Showcase #2 Look Darling Vintage Wedding Dresses

Posted in Jigoshop Showcase and tagged , , , , , on by .

We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email [email protected]

Look Darling 1950s Wedding Dresses –

When we first saw Look Darling, we have to admit everyone in the office was really impressed. If your business sells something as stylish as vintage wedding and evening dresses, then you need your website to measure up – and we’re also proud that Jigoshop is being used to power something as important to people as buying a dress for one of the most important days of their lives!

The homepage really combines a clean and simple navigation and product display with enough character from the period to reinforce that the people behind the company know their stuff. In fact the business started when founder Emma was looking for her own dress, and the two years of hard work before launching seems to have paid off:

Look Darling Homepage

Obviously buying a vintage dress or shoes is going to be an investment, so the team behind the website (Emma, husband Nick and designer Raphael) have put time and effort into ensuring that the individual product pages utilise several images of each product, a unique description (which is important for search engines), and make good use of related products.

Why did Look Darling pick Jigoshop?

We exchanged emails with Nick from Look Darling and found that he’d already used some of alternative CMS and eCommerce platforms before Jigoshop, but found that the interfaces weren’t intuitive, the time to market was slow, and some options meant that the site would look like a turnkey solution – which obviously wouldn’t suit gorgeous dresses and shoes.

In addition to Jigoshop offering all the required functionality and the speed – “We could have been up and running the same day if I wasn’t so picky getting the design spot on”, Nick also loves the fact that “It just seemed to work. No wasting my life tweaking or messing about to do basic things”. That’s great for us to hear, and also great for Nick who also works as Technical Director at a digital company, so needs something that does the job quickly and effectively.

We’ll leave the last words to Nick.

“The support is excellent and the growing community seems like it’s a winner, plus I really don’t mind paying sensible money for the quality of the additional components you offer”

Previous Jigoshop Showcases:

Jigoshop Showcase #1: Angel Bean Baby Shoes