How to make shopping easier for people who have to hurry

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There are occasions when we want to not only buy something, but also buy it within a very short amount of time. This can happen when, for example, Christmas is just a week away but we have just realised that we have forgotten to get a present for a particular person. It can also happen when we want to get hold of something that we know is in high demand and so could quickly sell out in many shops. If you make particular changes to your Jigoshop-powered online shop to make it easier for many people to buy speedily from it, this can enhance your shop’s reputation and so help it to gain more customers. Here are some such changes that you could make.

Make sure that your shop website is appropriate in appearance

How the website for the shop is designed can hugely influence how quickly many people can browse and buy from it. What you should aim for is such a website where someone can quickly find a product that they really like due to being able to easily find the right category page, the right subcategory page – if they need it – and, of course, the page for the product itself. For shoppers short of time, it can also be very helpful if you use thumbnails on and attach graphics to listings for particularly noteworthy products – provided, of course, that those thumbnails and graphics are efficiently eye-catching to attract prompt attention from such shoppers.

Use an extension named Jigoshop Quickview

Among the many extensions available to download using the Jigoshop website is one called Jigoshop Quickview. The name of this plugin almost says everything crucial that you should know about it, but we will explain more about the plugin’s purpose anyway. The plugin, which costs just $14.00 to use, enables visitors to a Jigoshop-powered online store to quickly and easily see information about products listed on the shop website’s category or product listing pages. A visitor can just click on a Quickview symbol near a product listing to produce a modal box displaying crucial information and images about that product.

Allow your shop’s visitors to look closer thanks to the Jigoshop Zoom Plugin

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For many people, a big part of the appeal of perusing possible things to buy in a high street shop rather than in an online shop is being able to look right up close to each of the available items. Of course, if you are attempting to sell products, especially products that are already widely available in high street shops, through a Jigoshop-powered online store, this puts you at a crucial disadvantage. Though you are unlikely to be able to easily eliminate this disadvantage, you can certainly reduce it through using a wonderfully useful extension called the Jigoshop Zoom Plugin.

Why shoppers often like to get right up close

There are many different types of products that people commonly like to examine closely while they are trying to decide whether to buy them. They often like to look closely at certain clothes, for example, to better judge the visual appeal of little details, like small lettering and logos, on the clothes. They also frequently like to closely examine lots of parts of gadgets including tablets and smartphones, as even little parts of such gadgets, like ‘on/off’ buttons and speaker grills, can highly influence whether they opt to splash cash. There are many other different types of products that people commonly like to examine closely before buying for many other different reasons – you can probably think of some such types and reasons already!

The usefulness of the Jigoshop Zoom Plugin

Thankfully, you can easily enable visitors to your Jigoshop-powered online retailer to greatly magnify images of products that the retailer stocks. You can enable this by installing and using the Jigoshop Zoom Plugin. Many online shops shoot themselves in the feet by using their websites to display poor quality images of their products, so check that the images of your shop’s products displayed on its website do not fall into this category. Provided that they don’t, you should find that this plugin gives your shop many advantages in enabling its visitors to magnify product images to any level. Furthermore, the plugin works with images on any product page and with most Jigoshop themes

Why the tablet-friendliness of Jigoshop online stores could help your business

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We at Jigoshop can, thanks to the Jigoshop plugin for WordPress, help many businesses to create online stores that can be viewed and used easily through tablets including iPad and Nexus slates. Indeed, we already have helped many businesses to do this, as you can see by using a tablet to look at the many Jigoshop online stores that are linked to on our website’s Showcase page. Furthermore, findings of recent market research suggest that, if you create a tablet-friendly online shop with our help, your company’s online profits could soon surprisingly rise considerably.

Some startling revelations relating to online shopping

After conducting two experiments, Boston College researchers S. Adam Brasel and James Gips have concluded that people who use touch screens to swipe, pinch and tap on images of products in online stores are likelier to purchase those products and pay more for those products. This is apparently due to what many researchers have dubbed the “endowment effect”, whereby we more greatly value an object once it becomes ours. This effect is so strong that it even seems to apply when we touch a digital image of an object. Furthermore, though the research of Brasel and Gips revealed that the effect is strong when an online shopper touches a digital image of an object on a laptop computer, it is even stronger when they do so on a tablet.

Crucial implications of these findings for your company’s online store

Why is it crucial that you know this? Basically, because it means that, if you make your company’s online store easy to view and use through a tablet, you are more likely to attract more people to view and use that store through a tablet and, in process, spend more money buying from that store than they likely would have done if they had viewed and used the store through a device that is not a tablet or similar device. As we mentioned earlier, we have helped many companies to make tablet-friendly online shops; naturally, we could also help your company to make a tablet-friendly online store and reap new benefits!