Jigoshop Showcase #9 Camilla Meijer

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We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email [email protected]

Camilla Meijer – camillameijer.com

Camilla Meijer is a Swedish-born but now London-based designer who set up her brand in 2006 and attempts to ‘bring nature indoors’. And there’s a very definite Swedish aesthetic in the design of her new website by James Greig. The minimalist approach really highlights the colours and design of Meijer’s work, and fits with a particularly Swedish idea of ‘lagom‘, which means ‘just the right amount’ (You may have guessed that one of the Jigoshop team has a close affinity to Sweden by now!).

And James has certainly achieved just the right amount of design and style with the homepage focusing on a large slide-show which really shows the products on offer with some great photography.


The menu and fonts are very clean and simple, giving you the choice to read more about Camilla, sign up for an all-important newsletter, and get straight to buying her work (Along with FAQs and a contact option)

And the importance of a clean and minimalist design is highlighted in particular by the wallpaper landing page which features a lot of very vibrant colours and designs.


It also works well with the Cushions landing page, which features some more subdued options as the lead products, but cover a wide range of colours and designs. With such a wide range of palettes on display on one page, the clean design avoids any clashes or taking anything away from Camilla’s work.


Given the designs, it’s pretty likely you’ll end up on a product page.


In a different approach to many of the other shops we’ve showcased, James hasn’t made use of the Related Products options, but instead has used the category list as a secondary menu, which probably makes more sense for this particular site and range. Multiple images are used where appropriate, and the Facebook Like button is discretely integrated.

It proves that ‘Lagom är bäst’, or for non-Swedes, ‘The right amount is best’.

If you’d like your Jigoshop-powered site featured in our showcase, email [email protected]

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