5 offline eCommerce marketing tips

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So you’ve got a great eCommerce website set up with Jigoshop, and you’re making the most of the search and social media marketing opportunities, but that doesn’t mean you should forget about promoting your business offline as well, particularly when you can use cheap or free methods to get print coverage, raise awareness, keep customers and ultimately sell more products:

Promotion included with every product:

The Sticker Door
Getting new customers costs you time and money as you convince them to buy

your products for the first time. By contrast, happy repeat customers are the best way to build your business and increase your profits, so why not include promotion with every product that you ship?

If can be as simple as a handwritten note, a flyer, or something more imag

inative. For years, many companies have included stickers and other ways for customers to share the fact that they like your products.

And by using a specific url on your stickers, for example, you can still track how many people visit your website and make a purchase.

Use QR Codes to allow mobile users to purchase:

The QR Code should take you to www.jigoshop.com

Jigoshop already utilises responsive themes which means that anyone visiting your website via their smart-phone or tablet device. So given that mobile internet use has rocketed, and it is highest at times when computer use is lowest (Mobile traffic spikes in the evenings and weekends), you’ll want to make the most of this relatively new opportunity.

So why not make sure you have a QR Code available wherever your customers might see it?

Anyone with a suitable phone or application can take a picture of the above QR Code and be taken straight to a website or page. That means your customers won’t have to spend time trying to type an address on their screen or keyboard and instead get straight into browsing and buying your products. And it’s free to generate a QR Code for any url via various services.

Attend and get the most from events:

Crowds 2 There are a huge number of events being organised every month, whether they are free local meet-ups or big national events. Some will allow you to meet others in your industry, or other WordPress users, for example, whilst others allow you to speak directly to potential customers. And meeting in person is a great way to quickly build trust and demonstrate who is behind your brand.

So before you go, make sure you’re prepared with plenty of business cards and flyers, a pen and notepad, and any product samples that will fit in your bag!

And don’t be shy once you’re there. Make an effort to chat and get to know as many people as you can, because everyone else will be feeling the same nerves as being in a room full of people, and will be glad of someone to talk to. Ask questions, listen to them, and wait for the right time to mention what you do.

Use your own real estate:

The tea round is an integral part of Jigoshop development cycles

Quite often advertising space on a website or in print is referred to as real estate, but you might have quite a lot available for free that you haven’t thought about.

Some companies have started to sell ad space on your house or car, but you don’t have to go quite that far. Instead of spending money to advertise the logos of clothing companies, why not create shirts and other clothing with your own logos and wear them instead?

Various companies offer a range of self-designed shirts,hats, laptop bags and other merchandise which you can use to promote your company. And if your brand takes off, you might find your customers start to buy them and help to market your company for you!

Get your (business) name in print:

Help A Reporter Out and NewsBasis, which both try to match journalists looking for contacts with suitable people for articles.
Newspapers
Mentions and links from other websites is great, but don’t forget that print newspapers and magazines still reach a large, and in some cases, hugely relevant audience. Besides following journalists and magazine writers online, you could also register with services such as

And in terms of local media, don’t be afraid to send out emails and press releases. The worst case scenario is that you’ll be ignored, but as long as you don’t start spamming or harassing reporters, you could find yourself getting decent local coverage pretty quickly.

What offline marketing do you recommend?

Have you got a great experience of marketing your store offline, or a new idea for a way to promote your business? We’d love to hear your stories and tips on how you’ve gained more customers, so why not post a comment?

Comments

  • ecommerce review

    I like the idea of the QR codes. Quite innovative and inspiring although I wonder how is it possible to create qr codes for around 4500 products in a store? Quite hard and tiresome. Any suggestions?

  • Dan Thornton

    Hi,
    Cheers for the comment, but I wouldn’t necessarily recommend creating 4,500 individual codes – it might be better to create one for the homepage, and then one for any main product landing pages, depending on how you intend to use them.

    Dan

  • grizzlygroundswell

    Wow, Just when I thought Jigoshop had killed eBay, you go to a premium support system. Now I tip my hat to you for trying to monetize your great product and more power to you, but your price point is way out of my league. I have purchased Origin and like it but with over 176,000 twitter followers, a successful youtube channel and my blogs I have yet to turn a sale on my site.

    My related products are not properly linking to the items product page and there are a few other missing nuances happening. I have a client that I was about to recommend Jigoshop to for their architectural salvage company, but I don’t even know if I will be using Jigoshop that much longer as I am effectively priced out of getting any support for this tool.

    You are so close to revolutionizing how products are sold online today, and yet, this premium forum support to me seems like you are shooting yourself in the foot. But, I am not trying to tell you how to run your business, as I have my hands full trying to run my own. I am just trying to communicate in the only way I now can, my perception of your product. I thought it was the answer, but now I am left out of the party.

  • Jigoshop

    Thanks for your thoughts, ebay killer: nice :)

    We’re currently re-looking at how we handle support for theme and extension purchases, as you’ve probably guessed, we’ve spent most of our time over the last few months making the core plug-in as fantastic as it can be. I’ve signed you up for a free months support. Hopefully Rob, Jeff or Matt will be able to help get your site up and running.

    Andy

    • grizzlygroundswell

      Wow, I was not expecting that! Thank you! I can use it! I also think Jigoshop does have the great opportunity to free us resellers from the confines and fees of eBay! I hope you run with it and revolutionize how items are purchased and sold online. Your product has great potential if you can find a way to monetize yet still let the small guy like myself into your product.

      One thing that I was thinking is a way to link all “Jigoshop” shops together so they are still autonomous entities, but interdependent upon that link can demand more potential eyes on each individual site or even item.

      This would be another opportunity for you to monetize with ads appearing on that mother ship site that the customer could go to and find that niche item of their dreams.

      I have some ideas on how this can be done, but I am in no ways a search engine guru.

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