Jigoshop Showcase

Jigoshop Showcase #32 Slavna Martinovic

Posted in Jigoshop Showcase and tagged showcase, slavna.net, warren jerzysek on April 26, 2013 by Dan Thornton.

The Slavna Martinovic site was submitted to our showcase by web developer Warren Jerzyszek, and it’s one of the most unusual websites we’ve seen. While obviously we focus on the way Jigoshop is used to power the eCommerce section, it’s worth taking a look at the entire site to potentially inspire something out of the ordinary.

Jigoshop Showcase #32 Slavna.net

The whole site is bold and eye-catching, as shown by the homepage.

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That contrasts really nicely with the colour and imagery when you click through to the Boutique section via a page which feels like a handwritten letter explaining the brand. Moving into the eCommerce section of the site, powered by Jigoshop, and the consistency of the fonts and navigation brings you back into purchasing mode.

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The main Category pages feature the same large and bold font size and style for the Category listings, which is important to ensure that information isn’t overwhelmed by the large product images.

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Finally the product pages feature details descriptions of the products and the work involved in creating them. For example, this made-to-measure dress which can take up to 30 hours of detailed work by hand.That detailing is show in the additional product images.

In addition to the Cart functionality and social media sharing buttons, there is also a link to a Measuring Sheet, which brings up a lightbox image to show all the measurements required to order your dress, which is obviously a vital piece of information when ordering.

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It’s definitely worth checking out the site for yourself and experiencing how the feel of it changes as you navigate from the homepage. Many of the other sections of the site feature rich fashion photography, but the overall minimalism of the design means that it all feels part of the same site, rather than being a compilation of very different experiences.

Submit your sites for our showcase:

We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email dan.thornton@jigoshop.com

Jigoshop Showcase #31 Scribble Linens

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Posted in Jigoshop Showcase and tagged scribble linens, showcase on April 12, 2013 by Dan Thornton.

We showcase Jigoshop-based websites for a variety of reasons. Often it’s to share eye-catching design, but sometimes it’s for the way a business uses content or marketing to great effect. This week we feature a site which combines good design, great content and an interesting product.

Jigoshop Showcase #31 ScribbleLinens.com

Scribble Linens is a great idea to make meals and events more enjoyable. The concept is simple with a collection of reversible placements, coasters, table runners and more which can be written on with chalk to share messages, create designs or to doodle on. It’s a great way to keep children and adults entertained.

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The Scribble Linens homepage features a nice clean design which puts the attention on the main slider, which is packed full of great examples of the product being used, with a catchy slogan for each image. The colours and font choices have an element of fun to them, which fits well with the product, and the tone of voice used by owner and entrepreneur Sara.

And that approach is consistent across all the areas of the site, and on Facebook and Twitter. Reading the About and My Story sections definitely gives you an insight into what led to Scribble Linens being launched.

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Again the Collections page features useful images for those of us who aren’t sure what a Table Topper or Table Runner might be. It’s a simple way to ensure customers are heading towards the right product, and avoiding any confusion with something that might not be a regular purchase.

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Each product benefits from multiple inspirational images which shows the range of uses – for instance, nameplaces, children’s distraction or holiday greetings, for example. Each product also comes in a range of colourful and funky fabrics which are displayed as clickable images.

The product summaries are succinct but all the required information is supplied further down the page, meaning that it doesn’t distract customers who are already looking to add to their shopping cart. But if you need more information before purchasing, it includes information on what is included, additional products, cleaning information, and useful links to the Ideas page. Being able to illustrate all the ways to use a new product definitely helps a new customer justify their purchase.

What really shines through is the character of the business, and the copy on each page has enough to be interesting and unique, but still has the clarity to convey the right information. It can be a really hard balancing act to pull off, but Scribble Linens does it well.

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Jigoshop Showcase #30 Jungle Jumparoo

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Posted in Jigoshop Showcase and tagged child store, jungle jumparoo, kids products, showcase on April 5, 2013 by Dan Thornton.

One of the best things about showcasing real businesses using Jigoshop is seeing the wide range of stores it empowers to be effective online. Sometimes it’s about doing amazing things in areas such as food, or creating unique pieces of art.

This week stands out as the product is just a great idea, and it’s something that you’d remember if you saw it being pitched on the likes of Dragon’s Den.

Jigoshop Showcase #30 JungleJumparoo.com

Trampolining is popular way for a lot of children to spend a sunny afternoon in the garden. But it turns out that there are a significant number of injuries due to bouncing around, particularly head injuries. That’s where the Jungle Jumparoo comes in, as it combines a big and bouncy inner tube, with a metal frame inside to keep it secure and give children something to hold onto. Plus, it’s easy to get on and off. That’s a pretty big selling point for any parent that has had to clamber across a trampoline to rescue a child…

One of the great things when you initially visit the site is that the logo and images instantly convey the fun nature of the product, whilst still highlighting the health, safety and other important information with clear menu and footer links. The image slider uses transitions well to add some entertainment, and also includes a video which puts across the experience of using a Jungle Jumparoo better than text or static images.

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The bottom of the screen on most resolutions allows you to see the handy links for FAQs, Ask The Experts and Buy Online, along with live sales/support chat and the social networking box which leads you into scrolling further down the page. Again, the key points are nicely highlighted, along with the option to sign up for the mailing list.

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The product page again uses video to good effect, along with plenty of supporting images. And the potentially dull but necessary sizing information is quickly conveyed via a photo lightbox showing the component sizes. The same lightbox works well for the almost endless supporting images to scroll through.

The Product Description area is well laid out, with a further image and the details laid out into the relevant sub-headed sections, including relevant links for additional products, which are also well-described on the accessories page.

The repeated pricing information is also contained in a pretty comprehensive information box including options to live chat, email, or call toll free, and the price, shipping times and free shipping notice. So the majority of questions are answered as quickly and comprehensively as possible.

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With a small number of products, the emphasis has been on really optimising what is available. One additional page which demonstrates a nice use of video is the ‘Ask An Expert’ section which allows children to answer all the important questions you might have about the product. That’s a much more engaging way to demonstrate whether kids actually enjoy the Jungle Jumparoo, and it certainly seems like they’ve had good fun with it.

Essentially, Jungle Jumparoo shows what happens when you focus around the people that will be using your products, and the questions coming from the people most likely to be in charge of purchasing them. Parents will be the ones ultimately deciding whether to buy, based on whether they think their children will enjoy the product, so having grown-up answers on safety etc, and children engaging via video, covers both bases really well.

The question is whether we can find space for one in the office…

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Jigoshop Showcase #29 – PharmacyBay

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Posted in Blog, Jigoshop Showcase and tagged clinical design, healthcare ecommerce, medial ecommerce, optart on March 22, 2013 by Dan Thornton.

Despite the popular image of developers and a constant supply of biscuits in the office, the Jigoshop team is actually a reasonably healthy bunch. Snowboarding and cycling are just two of the office obsessions, so we were intrigued to see the new site for PharmacyBay, which is an online healthcase retailer.

The site was created by our good friends at OptArt, who have created a large number of Jigoshop extensions alongside building custom designs for eCommerce clients. So it’s safe to say they have a very good understanding of what is possible with our eCommerce platform, and they’re also capable of building additional functionality where required!

Jigoshop Showcase #29 – PharmacyBay.co.uk

Selling healthcare products online requires trust on from the consumer, and a way to convey a good amount of sometimes complex information effectively.

So it’s noticeable that the PharmacyBay homepage has been designed to be clear and simple to read and navigate. The top navigation contains all the useful company information, including the history of the business, help and delivery pages. Meanwhile your eyes are also drawn to the selection of highlighted products appearing just left of centre of the page, which also means you immediately see the complete list of Categories available.

On a typical screen resolution, you’ll also see the eye-catching orange of the Deal of the week, to entice you into scrolling down the page.

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Given that we designed Jigoshop to do the heavy lifting when it comes to building and managing an eCommerce store, we thought it was logical to take a look at the range of Bodybuilding supplements available.

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The large prices and Add to cart options are great for repeat customers who already know the brand and product they want to buy, to let them quickly and easily add to their basket. And the Category list allows the selection to be refined for the logical needs of a customer.

Clicking on each product then takes you to the product pages, which have a wealth of information.

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One interesting aspect is the order in which the text is presented. With products like these, there is a lot of detail which customers may wish to spend time looking at before they make a purchase.

The opening information highlights the main benefits for each product, which is the key selling point. That’s followed by further information and the list of ingredients – which is obviously vital if the supplements are used by competitive athletes. And the directions for use are useful to understand what commitment you’ll need to make, and also to refer back to if you don’t have the packaging with you at the gym, for example.

While I’m not sure we’ll be adding a weight room to the Jigoshop office in the immediate future, the PharmacyBay site shows how the design and layout of a site can really help convey a lot of information quickly. The use of a white and light blue palette evokes a medical feeling throughout the site, which helps to build confidence, and the large amounts of product text are laid out in an easy-to-read format and font, with short paragraphs allowing you to skim and pick out the parts which are particularly relevant to you.

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Jigoshop Showcase #28 – BargainBikerBrands

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Posted in Jigoshop Showcase and tagged bargainbikerbrands, jigoshop, jigowatt, motorcycle, showcase on March 15, 2013 by Dan Thornton.

BargainBikerBrands is a new business offering motorcycle helmets, clothing and accessories. It was set up by a good friend of Jigowatt and Jigoshop, John Wakefield, who has worked in the motorcycle industry for decades, and aims to combine quality motorcycle products with the best possible prices.

Circumstances meant that John needed a logo and website with full eCommerce capabilities in a very fast time frame. So Jigoshop was the obvious choice to answer his business requirements, with branding design work provided by our parent design agency Jigowatt.

BargainBikerBrandsHomepage

As you can see, we came up with a clear and elegant logo for the company, which reinforces the name of the new brand, along with variations for the various social networks to market BargainBikerBrands products.

You’ve probably also noticed the length of the page, due to the massive range of motorcycle products carried by the store. With sections for Featured Products, Sale Products and Latest Products this is still just a sample of the full inventory, showing that Jigoshop can deal with large and varied stock levels.

Finally there’s the blog, which is the perfect showcase for the specialist knowledge of John and the BargainBikerBrands team. When you’ve got 20+ years experience in selling your products, sharing that in-depth knowledge is a massive sales advantage.

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This is just the first of 6 pages of motorcycle helmets currently available. Although many motorcyclists like to browse, you can also shop by Brand, Style, Price Filter Slider and search, so that you can find what you need as quickly as you like.

You also have selections of Featured Products, and the highest rated products by Users in the sidebar.

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The product pages include the eye-catching sales notifications, along with size/colour variations, and full detailed product descriptions. Plus Jigoshop’s Related Products function to encourage multiple purchases on each visit.

Getting the site live with this much inventory was the first challenge to be successfully overcome, and we’ve used a variety of Jigoshop extensions, including Table Rate Shipping, PDF Invoices and Packing Slips, Sales Flash Options, and Campaign Monitor integration to make it as simple as possible to manage the shop, allowing the team to focus on delivering great service.

We’ve also been working directly with the BargainBikerBrands team to take advantage of the great marketing opportunities available with Jigoshop, including improving Search Engine Optimisation. You can find out more about the additional services we offer in-house, via the Jigowatt site.