When you’re offering beautiful typography and have a self-professed eye for precision, balance and composition, you want your website and store to match your standards. So it’s good that Jigoshop was able to provide the eCommerce functionality for this week’s showcase site.
Seanwes is the home of Sean McCabe, who specialises in hand lettering and typography. It’s a fascinating website which includes his lettering and logo work, lettering lessons, plus a podcast covering creativity and business. So there’s plenty to check out before we even start discussing how Sean sells various products and designs!
We spent a fair amount of time just reading about his design process on the learning page, and looking at how it compares to the processes used at Jigoshop.
Despite the wide variety of website content, the options are left in the top navigation bar, allowing Sean to introduce himself and his business in one clear paragraph. The images catch the eye and link to a selection of his content and work, whether that’s a podcast episode or direct to his store.
The main store page is clear and simple, with great photography to allow Sean’s work to shine. You don’t want to introduce any confusion during a purchase process, but the lack of text and descriptions allow for larger self-explanatory images.
There’s also a nice contrast between the inanimate products and having models for the clothing items to add more life to them.
Product pages are clear and simple, with the large information block in the right hand column going for the minimalist approach with just price, stock levels and a nice ‘Add To Cart’ button which contrasts with the rest of the site to make sure you can’t miss it.
Although the main product image includes an additional product shot, it’s a good choice to embed the image of the coffee cup being used, which makes it even more noticeable. Related products are a core part of Jigoshop, and are also referenced in the product text as they’re so relevant here.
It can be hard to resist the temptation to add as much to a page as possible with so many options available, but there’s a very good case for minimalism, especially when customers can get distracted from completing a sale!
We wanted to add a second product screen, partly because we definitely agree with the message on this print, and also the great use of an embedded tweet from Sean’s Twitter account which relates to the product – it’s a great idea to add context when it adds such a personal touch.
Expect a resurgence in pencil and paper design in the Jigoshop office!
Submit your sites for our showcase:
We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email firstname.lastname@example.org