Online shopping is always boosted by the Christmas period. A recent U.S study reported 87% of people will be buying at least as much online as they did in 2011, if not more. And the UK is in a similar situation, so how could you boost your sales this Winter?
1. Highlight holiday deadlines, and use a countdown timer:
Encourage customers to act now, rather than waiting and missing the opportunity, by highlighting how long is left for them to place their order in time for Christmas. Make sure your shipping times are included in the deadline to ensure you’re able to get your products to the customer in time, and use email newsletters and social media to also offer a timely reminder or two.
2. Update and optimise buying guides:
Now’s the time to be creating content which helps guide people to your best products – gift guides and tips should be relevant, useful and deliver the right sort of traffic to your website to help you sell more stock.
And you can segment your products in all kinds of ways, from stocking fillers by size, colours, or price points.
3. Customise calls to action:
One of the few times you might be able to use some creativity is at Christmas, when changing from ‘Buy Now’ to something Santa related could spark that additional interest and tip someone into a purchase.
4. Highlight shipping options:
83% of online shoppers surveyed said that free shipping is the biggest reason for them to buy a product from a particular retailer, so even if you don’t offer to send your stock for nothing during the rest of the year, it could well be worth biting the bullet over Christmas. And 73% said that ease of shipping is one of the main reasons why they shop online, so make it nice and clear for them. We have a table rate shipping plugin to help with that.
5. Highlight stock levels:
The scarcity factor is important if you only have a few of a product line in stock and someone knows it would make the perfect present for their mum/dad/son/daughter etc. So alert your customers when supplies of a popular product are running low due to demand.
6. Gift cards and gift wrapping:
Have you considered offering a gift card or gift wrapping service? As the deadlines for holiday post and shipping come nearer and nearer, customers will be under increasing pressure to get their gifts delivered on time, and a gift card/wrapping option is not only a useful service, but could either be upsold, or offered for free as a marketing tool.
7. Holiday emails for existing customers:
You’re likely to have customers who may have signed up for your email newsletter but haven’t made a purchase in a while, so why not send out something with a holiday theme to put your shop back at the front of their mind while they’re sorting their present buying?
Share your holiday eCommerce tips:
What tips and advice do you have for eCommerce over the Christmas period? Post a comment to share or ask for further advice, whether it’s promotionas, search engine optimisation or social media.